The document discusses content marketing strategies for bloggers and affiliate marketers. It outlines that there are only two things people buy: good feelings and solutions to problems. It then discusses how bloggers can create compelling, community-focused content using the five C's framework (compelling, community, conversation, commitment, conversion) to attract and engage an audience in order to promote affiliate products and drive sales.

1. Content to ConversionThe only 2 things people ever buy & the # C’s of Content

2. The only 2 things people buy are Good Feelings and Solutions to Problems.The Only 2 Things People Buy

3. Selling What You HaveYou, Your, Yours

4. The Blog & Affiliate RelationshipFind Relevant AdsCreate Searchable ContentBloggersMonetize Affiliate MarketersCreate SEO content

5. Blogging + Affiliate = Ads That Fit Your AudienceAffiliate Marketer+ Good Content = Interested Customers

6. The 5 C’s of Content Creation

7. Compelling…Compelling content makes people want to DO something. Who, What, When, Why, HowWho is your target audience?What are they searching for when they find you?When are they viewing your post?Why are they buying? (2 reasons)How does this answer their need?

8. Community…Community is why people feel like they belong somewhereDo your visitors feel like they Belong to a Community?

9. Conversation …Conversation includes more than one person. It happens in the comments section.Reply, respond, facillitateReply to comments.Respond to their questions with searchable answers (links!)Facillitate conversation amongst your regulars.

10. Commitment …Commitment means that you will have return traffic. It’s how someone becomes a “regular.”How does someone commit?RSS feed / email – make it easy to sign up Newsletter / Special Offers – offer separate signup Bookmark – make it easy to find you Share your content – widgets to tweet, facebook, tumblr, amplify, options!!

11. Conversion…Conversion is the end goal. You only make money if they buy something.Giving an opportunity to buyMake it easy to figure out how to buy. Remember that you’re giving someone an opportunity, not begging a favor from them.

12. 2 Things People BuyShoes cover your feet$500 Manolos make you feel fabulousWhich are you writing about?5 C’s of ContentThink before you writeDecide how your blog answers each pointQuality takes effort.Last Call

13. Any Questions?Lucretia@thesocialjoint.com@LucretiaPruitt720.256.1580